Adjective "underpricing" definition and examples

(Underpricing may not be an adjective, but it can be used as an adjective, click here to find out.)



Definitions and examples


Sell or offer at too low a price.
  1. 'Many companies deliberately underpriced policies to boost market share.'
  2. 'However, now more than half of the original insiders seem to think the shares are somewhat underpriced in the $85 to $95 range.'
  3. 'Watercolours are not understood and are therefore incredibly underpriced.'
  4. 'People have underpriced stocks because of what they see on television.'
  5. 'Too many new entrepreneurs harm their own prospects by underpricing their goods and services.'
  6. 'Mortgage securities are being issued in record quantities, home prices are rising smartly, and the pricing of underlying credit risk is again being severely underpriced.'
  7. 'And then he comes at me by saying, ‘Well, but there are some stocks that are underpriced.’'
  8. 'Bargain-hunters use book value to measure how underpriced a stock is, relative to its assets.'
  9. '‘What we've had to do up to now is overprice things at the beginning, to compensate for underpricing at the end of the season,’ he explains.'
  10. 'When carriers underpriced their workers' compensation product to gain market share in the late 1990s, some carriers became insolvent.'
  11. 'Wal-Mart has underpriced its traditional competitors'
  12. 'Well, from a competitive strategy standpoint, the reader is absolutely correct; the pharma companies will not underprice themselves in the Canadian market if it threatens their US profits.'
  13. 'Firms with poor prospects are reluctant to underprice because they are not likely to have the opportunity to make this up on a second offering of equity.'

More definitions

1. to price (goods or merchandise) lower than the standard price or fair value.

2. to undercut (a competitor) by underselling or setting prices below actual cost.

More examples(as adjective)

"goodses can be underpricing."